Project Type: Website
Roles: Product Designer, Illustrator

Cake DeFi was founded in 2019, and in under 3 years, surpassed $1 billion in assets under management, and this can be attributed to the fact that Cake DeFi is a secure platform that offes great financial products. Towards the end of Q2 2022, we observed that our website conversion rate had significantly dropped. This had been happening for a while, but became very obvious at the time due to the compound effect of this slow down, and it became necessary to tackle the issues we were facing with our website. After several assessments, we decided to do a total overhaul for 2 major reasons
1. We had done several updates, but they didn't have any significant upside
2. The company was already in the process of undergoing a rebrand, so we decided that it was the perfect opportunity to overhaul our website.

Full case study coming soon.

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